SEO Training for Mums in Business
Today we held the first of our free workshops in our Belmont offices in Perth. These workshops are designed to assist mums and women who run small businesses to understand some of the more difficult IT and online concepts that are essential to small business marketing presence and growth.
This morning we covered the very difficult and sometimes confusing topic of Search Engine Optimisation or SEO. SEO is simply how Google rates your website. There are a number of factors that Google considers, and these impact how your website is ranked.
To increase the likelihood that people will find your website you need good Search Engine Optimisation which includes:
- Relevant website content
- To focus on Keywords, including them in website content, in blogs and on social media
- Activity (regular updates to your website)
- Good HTML (background code)
- Good performance (download speed)
- An adaptable responsive design (mobile compatibility)
There was excellent discussion this morning with some Perth mums and some really great ‘light bulb’ moments where they gained a much better understanding of how they can optimise their websites.
If you’re a mum or a woman in Perth and you’d like to be part of our next free workshop, come and join our Meetup Group at http://www.meetup.com/Perth-Mumtrepreneurs-Meetup/ or visit our website at www.squarenode.com.au.
The SquareNode Team