Customer relationship management, or CRM, is a tricky topic to approach, and even trickier to get right. More often than not, personal experience is needed to wade through all of the packages out there and find the one that works. Having done just that, I present you with the best small business CRM out there.
So who am I and what do I do? Well, I sell and support a small business CRM package called Infusionsoft. Choosing Infusionsoft was a careful decision, and I made sure to do my homework before settling on a CRM. At the time I chose Infusionsoft, I was your typical business owner with a lot to do and little time to do it all. While I haven’t tested every CRM out there, I have spent a great deal of time figuring out what I need from this tool, and Infusionsoft has managed to meet all my expectations.
I now successfully run 3 small businesses here in Perth. In addition, I have been in the sales marketing side of the businesses for more than 5 years. So how did I get here? Well, I owe my success to more than just a commitment to the hard slog. Let’s take a moment to review the obstacles I faced early on, and how Infusionsoft helped me grow my business like never before.
Small Business & Perth CRM
There comes a time in every business owner’s life when the safe and practical just isn’t enough to make the business prosper. This usually takes place after you spend years putting in the hard work and dedication, only to see a small amount of reward come out of your efforts. It was at this time when I realised that I needed to start working smarter not harder, what better way than to utilise the most powerful tool small business owners have: The INTERNET.
Now I will be the first to admit that the internet is not a panacea for all business woes or the solution to all problems. However, if you know where to look you can find some truly innovative business solutions. Most of my mates would call me a techy, geek or nerd. Which ever the term, I’m pretty sure it means free tech support because I am the guy they call when the thing with wires breaks. So when it came time for me to do my research, I was super picky as to what I wanted for my business. While the internet can be a great source of information, it can take a lot of research to find the right thing. When I was searching, I looked for the two main things my business needed, simplicity and power.
Finding The CRM For Simplicity and Power
I quickly found that when testing CRM’s, there are many factors to consider. This is where the simplicity point came in. I had to make sure that our new CRM would work with our sales team, as there was no chance they would get it if the CRM was not direct and straightforward. With simplicity in mind, I checked off many of the leading CRM software out there, including Sales Force, Sugar, and Dynamics. Don’t get me wrong I loved these CRM’s, but they were not simple cost effective or manageable for a small team.
The second thing I had to consider was power. I needed the best small business CRM that was both simple and also capable of doing what my business needed to do. Now remember, I need powerful software for a small business, not a Fortune 500 company. With that in mind, Sales Force and Dynamics are way too big. This left me with several smaller yet powerful CRM software including Zoho, Aweber, Green-Rope, and Infusionsoft. I tried all of these, and after weighing the pros and cons of each, decided to go with Infusionsoft. A mix of simplicity and power, countless hours of research finally resulted in me finding a powerful yet functional CRM for my business.
The Power of Infusionsoft
What sold me on Infusionsoft is that the interface is straightforward and easy to use. It requires little understanding of computers in order to operate, and I find that the streamlined approach makes it possible for even my most computer-backwards team to get it right. In addition, I have been able to use Infusionsoft to streamline a number of processes, saving everyone in the office, including myself, valuable time. In short, I was running a small business with a tool that scaled well and provided the services and opportunities normally only seen in larger companies. As a result, I had an advantage growing my business and succeeding where others were not as lucky. I have heard people call Infusionsoft an employee that gets smarter and better the more you use it, and I couldn’t agree more. For my Perth CRM needs, Infusionsoft Australia has worked like a charm.
If you are interested in having a coffee with me (my shout), I would love to show a free demo of how you can use to Infusionsoft in your business.